Realtors around the world are scrambling to keep up with all of the technology available to market themselves and their properties. Everyday there is something new for the tech minded Realtor to snatch up and add to their ever growing marketing toolbox.
Realtors are embracing these marketing trends. Effective internet marketing will bring new clients and more business for the agents, sell their client’s homes faster and often for more money. Much like the local markets, marketing tactics are changing daily and targeting all kinds of new clients.
2011 has been tagged “the year of Mobile”. What does this mean? It means your website should be mobile friendly, and you will want to decide how you are going to entice buyers and sellers alike to pick up their smartphone and visit your website, Facebook page, Twitter, Youtube, Blog etc. My biggest problem is the time it takes to type that long domain name into my phone. Another issue is website addresses are everywhere you look, its just the norm these days. Not everyone jumps on their mobile browser every time they see a site that may spark some interest. What can we do to keep it fresh and exciting. Why should I visit your website?
QR codes are the next big thing in the marketing world. Major retailers such as Target, Gap, Best Buy are embracing the technology in the store, and in print marketing. Consumers are catching on quick. In just the last few months millions of QR codes have been popping up everywhere. I glanced at my movie rental last night and noticed a QR code on the case from RedBox.
The real “Tech Savvy” Realtors already have these codes on their yard signs, business cards, brochures, and even on their vehicles. Take a look at a few of the pics below. Check out StickerScan.com for only $20 bucks you can add weather proof QR code stickers to 10 listings and your vehicle. For less than $2 a listing, the return on investment is sure to pay off. Your clients will be impressed with your love for technology. Best of all, you will have the upper hand on your competition (unless they read this first..ha)
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