What’s a QR code?
A QR code is a specific matrix barcode (or
two-dimensional code), readable by dedicated QR barcode readers and
camera phones. The code consists of black modules arranged in a square
pattern on a white background. The information encoded can be text, URL
or other data.
They have understand that with the
massive growth of the mobile device and
applications market, the potential customers, which are in hurry should
have the opportunity to get information on the fly to review it later
when it’s more convenient for them.
We all know those situation, we walk around the street and
come across an interesting product or offer.
In the most cases we do not have a pencil and a piece of paper to
write down the contact info to reach out to the seller later.
But we have our iPhone, Blackberry or any other smart phone,
maybe with a QR app installed!
we simply scan this QR code with our smart phone and have all important
details we need to reach out to the seller later.
solutions, released its latest ScanLife Mobile Barcode Trend Report.
- Traffic was up 16x in
- Traffic doubled since the last Trend
Report in September
- UPC scanning outpaced 2D codes as a
result of the holiday shopping season
- The largest scan days were the day
after Thanksgiving (“Black Friday”) and Christmas Day (as people
received gifts, many being new Smartphone’s)
- The top most used features for people
scanning UPC codeshare Coupons, Prices, and Nutritional Info. This
reflects previous learning that Food and Personal Care are the most
- There was a 13% increase in female to
male traffic, and a 25% increase in the 25-54 age groups. This is
likely indicative of how the technology is evolving, and going more
are easy, cheap and quick to produce and can be used for any marketing
activity as traditional and interactive campaigns.
examples where QR codes are used:
- Real estate agents
- Billboard Ads
- Guerilla marketing campaigns
- In-store displays
- Event ticketing and
- Business cards
- Print ads
- Direct mail campaigns
- Trade shows
measure response rates, which allows them to easily to calculate their
are some popular users of QR codes:
- U.S. Army
- Memphis Rock ‘n’ Soul Museum
- Lviv Tourism Movement (Ukraine)
- Sports Illustrated
- Tim McGraw and Dave Matthews
easy and the most services are online and free.
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