Archive for the ‘Social Media News’ Category

If you check-in more than once a week, you need Checkin King.
With one app check-in to Facebook, Foursquare, Google, and Gowalla with Checkin King. Here is what the press is saying about Checkin King:
“Checkin King makes checking in to any or all of those services as easy as one click.” – Phandroid
“How to check in to multiple location services with one click” – CNET
“43 Best New Android Apps” – AndroidPolice.com
Another great way to encourage fans to check in at your establishment is to post a QR Code sticker on your business entrance.  You can order stickers for Facebook, Twitter, Foursquare, Google Plus, Yelp and more by clicking here

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Chevrolet is attempting to maximize its sponsorship of South by Southwest conference later this month by announcing the integration of three new social media technologies.

Chevy has partnered with Gowalla, a location-based social networking service to let attendees at the show check in and let friends and followers know where they are at any given moment. The auto brand is also rolling out Camaro, Volt and Cruze models with QR codes. Attendees who use their camera phones to photograph the codes will be taken to a dedicated microsite addressing key vehicle features. Finally, Chevy will offer augmented reality in the form of iReveal, an app offering three-dimensional models of various Chevy vehicles.


In a written statement, Christopher Barger, director of global communications and technology for GM, said the use of the applications will go well beyond the show. The QR codes, for instance, could be used to download the price and options for a vehicle on a dealer lot. AR could be used to preview different colors of the Camaro. “We are just scratching the surface of what’s possible with mobile technologies and social media applications,” Barger said.

Source: adweek.com


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Thanks to the appearance of more and more smart phones, social media is becoming accessible to us at all hours of the day. Below are some social media stats about mobile social media.  The statistics may surprise you. This new way to access social media is growing rapidly.

1. On average mobile users are more active in social media than non-mobile users.

Minutes spent on social networking per day accessed by mobile device or desktop
Social Network Mobile Internet PC Internet
Facebook 45.2 32.4
Bebo (AOL) 39.6 22
MySpace 8.2 7.5
Twitter 19.6 7.2
Source: GSMA/ComScore, January 2010 via: mobiThinking

2. In the U.S. Facebook and Twitter are in the top ten most visited mobile destinations.

3. Ages 35-54 are the most likely to be using social media via mobile device.

4. The average mobile social media user is on 2.7 hours a day.

5.  In 2010 30% of smart phone users accessed social media via their phone browsers.

6.  That’s 22.5% up from the previous year.

7. Total social network access from mobile phones rose to 11.1%. This is a 6.5% rise from 2009

8. In the past year, twitter via mobile browser has increased 347%

9. Facebook has also seen a significant increase in traffic via mobile phones.  The total percent increase is 112%

10. This means that over 150 million Facebook users are using their phones to view their profile.

11. An average of 30% of tweets come from mobile devices

12.  Even by the end of 2009, 11% of the mobile social media users switched to smart phones.

13. Consumers download 2.4 billion mobile applications from app stores via their phones.

Looking Ahead…

1. This year companies plan to increase social media spending on mobile by  10%.

2. Touchscreens will be included in over 60 percent of mobile devices shipped in Western Europe and North America in 2011.

3. It is estimated that total spending on mobile advertising will reach $11-$20 billion. This is up from $6.5 billion in 2010.

4. In 2011, mobile photo sharing will become even more popular.

5. Facebook will dominate the mobile traffic in 2011.

6.  31% of US mobile phone owners have a smartphone as of December 2010, and you can expect smartphones to become the majority by the end of 2011.

7. US sales of smartphones to grow from 67 million in 2010 to 95 million in 2011

8. Mobile Phones will overtake PCs as the number one way to access social networks by 2013.

9.  It’s estimated that the combined installed base of smartphones and browser-equipped enhanced phones will surpass 1.82 billion units by 2013

10. What consumers and advertisers spend on mobile media will rise from just under $75 billion at the end of 2010 to just over $138.7 billion by 2015.

11. Mobile data traffic is expected to grow 40-fold over the next five years!

Source: bootcampdigital.com

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If having a website establishes credibility and provides information to potential customers, integrating social media into your online mix is all about building strong relationships with your customers, other businesses, and building loyalty, brand awareness and establishing your online “voice” as an expert in your field.

Social Media Ingredients

Social Media Ingredients

Think carefully about how you’re going to use Social Media, what for and how you’re going to carve out time to dedicate to it before you dive in, because it’s not a “miracle”, it won’t drive traffic to your business unless you engage with your fans and followers in a way that is fun, informative, continual. Similar to having a website, you can’t set up and forget and expect people to beat a path to your door.

6 Essential Elements to begin your Social Media Strategy

1. Define your goal

Will you be offering customer services, information, hint and tips, focusing on customer acquisition, brand awareness or public relations, offering expert advice? It can’t be everything because it will produce unfocused results.

2. Listening

How are you going to measure the results? Monitoring can give you detailed information about what people are saying about your brand, who is saying it, details of the demographics of your social media following and even what people are saying about your competition. The right data allows you to capitalise on the conversation and focus your messages.

3. Choose your communication platforms

Each platform is focused on a different demographic. Will it be Facebook, Twitter, a blog, Linked in, a Google profile?  How will they inter-connect without spreading duplicate content across the internet?

Understand there is a connection between social media on a local level (on Facebook, Twitter, LinkedIn, etc.), your local listings (Google Places), and SEO. Social results are now fully integrated within the Search Engine Result Pages (SERPS) on both Google and Bing, and Google is using this data as one of its many ranking factors. Encourage people to review and comment on your Google Places listing as well as the other platforms you end up using.

4. Define a voice

Will you be informative, humorous or serious? What language will your market respond to? Making the correct choice and implementing it well will draw in and engage your followers.

5. Your time

It takes much more of a commitment than setup and forget it. Customers come to expect timely responses to their posts and queries. Keeping the conversation going and fully engaging with your followers will be a significant opportunity to learn and respond to the views and preferences of your customers. Do you have the time to dedicate to updating and monitoring your pages constantly?

6. Make your information SHARABLE

Offer value each and every time you post. Reward loyalty with discounts and special offers, run competitions (read the rules on Facebook before you set anything up or risk Facebook removing your content), promote and share content which is likely to be of interest to your followers  (“Top 10 X’ or ‘How to Y’ are both good formats that work well). Use Question Polls and start conversations, offer expert advice instead of being seen as pushy selling or self-promotion.

The foremost mistake I see repeated everywhere is seeing the emphasis on self-promotion. Broadcasting how great you are instead of providing useful and fun content and engaging with your fans/followers is a no-no, they’ll ditch you!

You need to give your audience compelling (and fun) reasons to visit your website, blog or Facebook pages.

Source: bonzamobilecomputerrepairs.com

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If you have your own business, then you probably know by now that, even if your business is a physical bricks-and-mortar establishment such as a Real Estate business or a Flower shop, establishing a well-known and well-branded Online Presence is one of the most important things for you to do.

And setting up a Facebook FanPage to communicate with your customers, advertise upcoming sales or promotions and attract new business or clientele is one of the most fun and effective ways to do so!

So…what are some of the top and most important Social Media Strategies for setting up a truly effective Facebook FanPage for your business?

Here are the Top 3 Facebook Fan Page Strategies that You should be Using Now to Build Your Brand and Attract More Fans!

1-  Be “Like-able”: First of all you need to understand that when it comes to Social Media one of the top rules is to actually connect and be Likeable!!  And if your Facebook Fan page doesn’t reflect the kind of atmosphere that your target audience is looking for then they probably won’t stick around for long!

2-  Stay Current and Update Your Facebook Fan Page Frequently: Another important Facebook Fan page strategy is to be sure to keep your page fresh and current with relevant and helpful tips and advice or news about your particular business or store.  Do you have any giveaways that you’re hosting? Let your fans know!  Did you recently write an amazing and helpful article full of amazing tips that your fans would want to hear about??  Post it on your fan page!!  If you let your page get old and stagnant and don’t update it regularly, your fans will get bored and stop following you, so be sure to stick with it and keep it fresh and exciting!

3-  Keep Your Facebook Fan Page Social & Make it Interactive: Now this is one of the Facebook Fan Page strategies that seems to be the most tricky for people, but remember, the key to being interactive is to remember that Facebook is a SOCIAL Media!  It is all about connecting, being social and cultivating relationships.  Ultimately, it really doesn’t matter how flashy or impressive your fan page is if you aren’t using it to truly connect with your friends and fans!

Join the Conversations!! Now, taking it just a step further…. if you really want to take your Facebook Fan Page Strategy to the next level, then something you CANNOT afford to overlook is the importance of YOU actually participating in the conversations and comments going on on your Fan page!
Stay in Control! Don’t just set up your page and then leave it for your fans to take over and create a bulletin board full of spam and links that do nothing to support your business or the purpose of your fan page.  Monitor your Facebook FanPage daily to be sure there is no spam or links that you don’t want to be a part of your page.
Talk and Listen! Don’t just use your page as a means for advertising for your business.  Your Facebook Fan Page can also be an excellent way to listen to your audience and find out their needs and wants.   Social Media, and Facebook specifically, provides a unique opportunity for businesses to really engage your customers and potential customers and then improve their services and products by getting to know even better what they want!  So be sure to have true, 2-way conversations on your fan page.  When your fans make a comment or ask questions, be sure to respond.  The more you can add value and connect with your fans, the more effective your fan page will be!

True, it can take a little extra effort on your part to take the time to engage the fans and clients on your page but going that extra mile is the most important part of a successful Facebook Fan Page Strategy that will help to encourage your fans and customers to keep coming back!  And ultimately, that’s the whole goal of setting up an Online Presence with a Facebook Fan Page.  You want to promote an exceptional brand right?  Well, following these tips will ensure that you do just that.  Cultivate relationships, add value and connect with your fans!

Next,  continue learning more about developing an effective Facebook Fan Page Strategywith the Top Online Internet Marketing Techniques of a Free Social Media Marketing Plan.

Emily Stoik is an Online Marketing Coach, Mentor and Corporate Trainer for what is arguably the World’s Largest Internet Marketing School available today, The  Internet Marketing Mentoring and Coaching Center.  Emily and her husband are dynamic team leaders that train both Total Beginners and Seasoned Entrepreneurs around the world to achieve Financial Freedom through proven business tactics and On-Going Education to stay ahead of the trends and remain competitive in the marketplace today.

Source: Visit Make1KaDay.com for more information

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Just days after the INQ Cloud Touch, once called the first official Facebook phone, launched in the U.K., the device passes its first United States debut hurdle: the FCC. Rumors are swirling of a United States launch as soon as late summer, 2011.

While no official carrier has been announced, the Android Community speculates AT&T will carry the phone with a purchase price of around $500 without a contract, and $30 with a contract. AT&T has neither confirmed nor denied the speculation, but considering testing included GSM 850 and 1900 bands, as well as WCDMA Bands II and V, AT&T seems the logical carrier.

U.K. customers are reporting specs for the phone, which include the Android 2.2 Froyo operating system, with a  Qualcomm MSM7227 800MHz processor, 3.5” touch screen, 512MB of internal storage, GPS, WiFi, bluetooth,  5 MP camera and a sliding QWERTY keyboard.

While these are good specs for any smartphone, Facebook integration is at the heart of the phone’s marketing plan. As the pictures attest, the phone’s homepage is designed for easy Facebook tracking, and the QWERTY keyboard is ideal for quick status updates.

The phone is sure to be well received among American Facebook users, which is a broad market that encompasses a wide age range. But, the question remains: Will AT&T help or hurt the phone’s popularity?

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The phone is quickly becoming an ally to restaurateurs looking to build visibility and customer loyalty — and ultimately drive revenue. This was evident at this year NRA Show 2010, as panels of providers and practitioners shared the merits of our increasingly mobile world. Today, cell phones are used more for data than for calls, and restaurant consumers and employees are no different.
2-D barcodes – Robert Russell, Director, Industry Solutions, Consumer Goods, Retail and Hospitality at AT&T, spoke to NRA Show attendees about the growth in the mobile space — but also about the unique possibilities of 2-D barcodes. Now that most phones are equipped with cameras (read: scanners), adding a bar code to your menu or storefront could provide significant benefits to customers. Add a barcode to your menu and a customer can take the menu and restaurant information with them on their phone. Provide the 2-D barcode on your receipt and give a customer a quick, painless and innovative way to fill out a survey on service, quality, you name it. Exciting stuff — all made available by the innovations of today’s mobile phones.
Text (SMS) Marketing – In Internet years, text message marketing has been around for a while. As the demographics of your “typical texter” has shifted, utilization of this technology has grown significantly. According to Michael Lam, principal at the Mobile Marketing and Text Message Marketing firm Opt-It, the average age of “texter” is now 38 years old. Pair that with a staggering open rate,  97% (according to Lamb) and you’ve got a hyper-effective, opt-in marketing vehicle. With location-based SMS possibilities taking shape, expect a new reality for restaurant marketers. Are your customers nearby? Would they like a special offer delivered to them in real-time?
Apps – The life of the mobile party, applications, have had a particularly significant impact on the restaurant industry. And with good reason. First, they don’t require a browser experience, which is a timely and varied experience depending the phone, platform and connection. An app provides a more intuitive experience, and restaurants/service providers can tailor and update the product offering to the unique needs of the user. Scott Jampol, senior director of consumer marketing at OpenTable said that their mobile apps have generated 3 million dines — equaling $150 million in restaurant revenue. And it’s not just about the consumer. Apps play a role in employee communication and performance. HotSchedules developed mobile apps to manage restaurant labor scheduling, but the usage yielded even more demand. Today, said HotSchedules owner Ray Pawlikowski, they are enhancing the app’s tools to help managers better communicate with employees.
Is it ironic that I use my OpenTable app to make reservations instead of just making the phone call? Perhaps. But the new mobile era is here, and early adopters will reap the rewards. Have you heard of any other ways restaurants are using mobile technologies to find new customers, drive sales or create efficiencies? We’re eager to hear your experiences.
Source: smartblogs.com

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