If you have your own business, then you probably know by now that, even if your business is a physical bricks-and-mortar establishment such as a Real Estate business or a Flower shop, establishing a well-known and well-branded Online Presence is one of the most important things for you to do.
And setting up a Facebook FanPage to communicate with your customers, advertise upcoming sales or promotions and attract new business or clientele is one of the most fun and effective ways to do so!
So…what are some of the top and most important Social Media Strategies for setting up a truly effective Facebook FanPage for your business?
Here are the Top 3 Facebook Fan Page Strategies that You should be Using Now to Build Your Brand and Attract More Fans!
1- Be “Like-able”: First of all you need to understand that when it comes to Social Media one of the top rules is to actually connect and be Likeable!! And if your Facebook Fan page doesn’t reflect the kind of atmosphere that your target audience is looking for then they probably won’t stick around for long!
2- Stay Current and Update Your Facebook Fan Page Frequently: Another important Facebook Fan page strategy is to be sure to keep your page fresh and current with relevant and helpful tips and advice or news about your particular business or store. Do you have any giveaways that you’re hosting? Let your fans know! Did you recently write an amazing and helpful article full of amazing tips that your fans would want to hear about?? Post it on your fan page!! If you let your page get old and stagnant and don’t update it regularly, your fans will get bored and stop following you, so be sure to stick with it and keep it fresh and exciting!
3- Keep Your Facebook Fan Page Social & Make it Interactive: Now this is one of the Facebook Fan Page strategies that seems to be the most tricky for people, but remember, the key to being interactive is to remember that Facebook is a SOCIAL Media! It is all about connecting, being social and cultivating relationships. Ultimately, it really doesn’t matter how flashy or impressive your fan page is if you aren’t using it to truly connect with your friends and fans!
Join the Conversations!! Now, taking it just a step further…. if you really want to take your Facebook Fan Page Strategy to the next level, then something you CANNOT afford to overlook is the importance of YOU actually participating in the conversations and comments going on on your Fan page!
Stay in Control! Don’t just set up your page and then leave it for your fans to take over and create a bulletin board full of spam and links that do nothing to support your business or the purpose of your fan page. Monitor your Facebook FanPage daily to be sure there is no spam or links that you don’t want to be a part of your page.
Talk and Listen! Don’t just use your page as a means for advertising for your business. Your Facebook Fan Page can also be an excellent way to listen to your audience and find out their needs and wants. Social Media, and Facebook specifically, provides a unique opportunity for businesses to really engage your customers and potential customers and then improve their services and products by getting to know even better what they want! So be sure to have true, 2-way conversations on your fan page. When your fans make a comment or ask questions, be sure to respond. The more you can add value and connect with your fans, the more effective your fan page will be!
True, it can take a little extra effort on your part to take the time to engage the fans and clients on your page but going that extra mile is the most important part of a successful Facebook Fan Page Strategy that will help to encourage your fans and customers to keep coming back! And ultimately, that’s the whole goal of setting up an Online Presence with a Facebook Fan Page. You want to promote an exceptional brand right? Well, following these tips will ensure that you do just that. Cultivate relationships, add value and connect with your fans!
Next, continue learning more about developing an effective Facebook Fan Page Strategywith the Top Online Internet Marketing Techniques of a Free Social Media Marketing Plan.
Emily Stoik is an Online Marketing Coach, Mentor and Corporate Trainer for what is arguably the World’s Largest Internet Marketing School available today, The Internet Marketing Mentoring and Coaching Center. Emily and her husband are dynamic team leaders that train both Total Beginners and Seasoned Entrepreneurs around the world to achieve Financial Freedom through proven business tactics and On-Going Education to stay ahead of the trends and remain competitive in the marketplace today.
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