Posts Tagged ‘facebook’

If you check-in more than once a week, you need Checkin King.
With one app check-in to Facebook, Foursquare, Google, and Gowalla with Checkin King. Here is what the press is saying about Checkin King:
“Checkin King makes checking in to any or all of those services as easy as one click.” – Phandroid
“How to check in to multiple location services with one click” – CNET
“43 Best New Android Apps” –
Another great way to encourage fans to check in at your establishment is to post a QR Code sticker on your business entrance.  You can order stickers for Facebook, Twitter, Foursquare, Google Plus, Yelp and more by clicking here

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Thanks to the appearance of more and more smart phones, social media is becoming accessible to us at all hours of the day. Below are some social media stats about mobile social media.  The statistics may surprise you. This new way to access social media is growing rapidly.

1. On average mobile users are more active in social media than non-mobile users.

Minutes spent on social networking per day accessed by mobile device or desktop
Social Network Mobile Internet PC Internet
Facebook 45.2 32.4
Bebo (AOL) 39.6 22
MySpace 8.2 7.5
Twitter 19.6 7.2
Source: GSMA/ComScore, January 2010 via: mobiThinking

2. In the U.S. Facebook and Twitter are in the top ten most visited mobile destinations.

3. Ages 35-54 are the most likely to be using social media via mobile device.

4. The average mobile social media user is on 2.7 hours a day.

5.  In 2010 30% of smart phone users accessed social media via their phone browsers.

6.  That’s 22.5% up from the previous year.

7. Total social network access from mobile phones rose to 11.1%. This is a 6.5% rise from 2009

8. In the past year, twitter via mobile browser has increased 347%

9. Facebook has also seen a significant increase in traffic via mobile phones.  The total percent increase is 112%

10. This means that over 150 million Facebook users are using their phones to view their profile.

11. An average of 30% of tweets come from mobile devices

12.  Even by the end of 2009, 11% of the mobile social media users switched to smart phones.

13. Consumers download 2.4 billion mobile applications from app stores via their phones.

Looking Ahead…

1. This year companies plan to increase social media spending on mobile by  10%.

2. Touchscreens will be included in over 60 percent of mobile devices shipped in Western Europe and North America in 2011.

3. It is estimated that total spending on mobile advertising will reach $11-$20 billion. This is up from $6.5 billion in 2010.

4. In 2011, mobile photo sharing will become even more popular.

5. Facebook will dominate the mobile traffic in 2011.

6.  31% of US mobile phone owners have a smartphone as of December 2010, and you can expect smartphones to become the majority by the end of 2011.

7. US sales of smartphones to grow from 67 million in 2010 to 95 million in 2011

8. Mobile Phones will overtake PCs as the number one way to access social networks by 2013.

9.  It’s estimated that the combined installed base of smartphones and browser-equipped enhanced phones will surpass 1.82 billion units by 2013

10. What consumers and advertisers spend on mobile media will rise from just under $75 billion at the end of 2010 to just over $138.7 billion by 2015.

11. Mobile data traffic is expected to grow 40-fold over the next five years!


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If having a website establishes credibility and provides information to potential customers, integrating social media into your online mix is all about building strong relationships with your customers, other businesses, and building loyalty, brand awareness and establishing your online “voice” as an expert in your field.

Social Media Ingredients

Social Media Ingredients

Think carefully about how you’re going to use Social Media, what for and how you’re going to carve out time to dedicate to it before you dive in, because it’s not a “miracle”, it won’t drive traffic to your business unless you engage with your fans and followers in a way that is fun, informative, continual. Similar to having a website, you can’t set up and forget and expect people to beat a path to your door.

6 Essential Elements to begin your Social Media Strategy

1. Define your goal

Will you be offering customer services, information, hint and tips, focusing on customer acquisition, brand awareness or public relations, offering expert advice? It can’t be everything because it will produce unfocused results.

2. Listening

How are you going to measure the results? Monitoring can give you detailed information about what people are saying about your brand, who is saying it, details of the demographics of your social media following and even what people are saying about your competition. The right data allows you to capitalise on the conversation and focus your messages.

3. Choose your communication platforms

Each platform is focused on a different demographic. Will it be Facebook, Twitter, a blog, Linked in, a Google profile?  How will they inter-connect without spreading duplicate content across the internet?

Understand there is a connection between social media on a local level (on Facebook, Twitter, LinkedIn, etc.), your local listings (Google Places), and SEO. Social results are now fully integrated within the Search Engine Result Pages (SERPS) on both Google and Bing, and Google is using this data as one of its many ranking factors. Encourage people to review and comment on your Google Places listing as well as the other platforms you end up using.

4. Define a voice

Will you be informative, humorous or serious? What language will your market respond to? Making the correct choice and implementing it well will draw in and engage your followers.

5. Your time

It takes much more of a commitment than setup and forget it. Customers come to expect timely responses to their posts and queries. Keeping the conversation going and fully engaging with your followers will be a significant opportunity to learn and respond to the views and preferences of your customers. Do you have the time to dedicate to updating and monitoring your pages constantly?

6. Make your information SHARABLE

Offer value each and every time you post. Reward loyalty with discounts and special offers, run competitions (read the rules on Facebook before you set anything up or risk Facebook removing your content), promote and share content which is likely to be of interest to your followers  (“Top 10 X’ or ‘How to Y’ are both good formats that work well). Use Question Polls and start conversations, offer expert advice instead of being seen as pushy selling or self-promotion.

The foremost mistake I see repeated everywhere is seeing the emphasis on self-promotion. Broadcasting how great you are instead of providing useful and fun content and engaging with your fans/followers is a no-no, they’ll ditch you!

You need to give your audience compelling (and fun) reasons to visit your website, blog or Facebook pages.


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The girls are among about 200 troops in northeast Ohio who are changing the way Girl Scouts do business. For the first time, the girls are accepting credit cards using a device called GoPayment, a free credit card reader that clips onto smart phones. Girl Scout leaders hope that allowing customers to pay with plastic will drive up cookie sales in a world where carrying cash is rapidly going the way of dial-up Internet. Keeping pace with changing technology is a priority lately for the historic Girl Scouts, an organization that’s preparing to celebrate its 100th anniversary next year.

“Normally I think a lot of customers would love to buy cookies, but they have to walk by the booth because they’re not carrying cash,” said Marianne Love, director of business services for the Girl Scouts of Northeast Ohio. “I know I never carry cash when I’m out shopping.”

If all goes well, Love plans to roll out the device to all 2,700 troops in northeast Ohio. Ten troops in San Diego, Calif., are also testing out the device this month.

“I know there’s a lot of interest across the country with other Girl Scout councils,” Love said. “So I wouldn’t be surprised if you see it everywhere this time next year.”

GoPayment is just one of several popular mobile payment devices that took off in 2010, with hundreds of thousands of people signing up to use them, said Todd Ablowitz, president of Double Diamond Group of Centennial, Colo., a consulting company focused on the mobile payment industry.

“Everyone from delivery drivers to Girl Scouts to baby sitters are swiping cards on their phones to take a payment,” Ablowitz said. “I mean, this barely existed before 2010. The numbers are staggering.”

The technology has actually existed for years, but it wasn’t until San Francisco-based Square, Inc., began offering its card readers for free that the industry really gained momentum, Ablowitz said.

Intuit, the Mountain View, Calif.-based company that manufactures GoPayment, charges a small fee per transaction and offers various pricing plans to customers based on sale volume. GoPayment has been on the market for about two years. Intuit charges the Girl Scouts its lowest rate, at 1.7 percent plus 15 cents per transaction. Most customers pay 2.7 percent per transaction.

“We saw people that wanted to take electronic payments and just didn’t have a way to do it,” said Chris Hylen, vice-president of Intuit’s payments business. “It’s been the fastest-growing part of our business.”

Sales are already picking up in Ohio, with one troop reporting selling 20 percent more than they did in the same location the previous year, Love said.

“And we also had a customer earlier today say he was taking out cash to buy two boxes, and he ended up buying seven because he was able to use his credit card,” she said.

Selling cookies is a massive and lucrative operation for the Girl Scouts, hauling in about $714 million every year. It started out in 1917 in Muskogee, Okla., when Girl Scouts began baking cookies at home with their mothers, said Michelle Tompkins, spokeswoman for Girl Scouts of the USA. The sale went commercial in 1935.

Nowadays, the actual baking of the cookies is done by commercial bakers, who receive a small portion of the profit. But the rest goes to local troops, who use the money for whatever they like. Some girls decide to pool their funds to travel abroad, while others donate money to charity.

Transitioning to mobile payments was natural for most of the girls, said Gwen Kolenich, a troop leader in Parma, a Cleveland suburb.

“This is something that makes it easy because we’re now in a touch generation,” she said. “So being about to offer this kind of payment method and technology to girls is right up their alley.”

Cassie Walko, 10, was stationed at an outdoor shopping mall in Oakwood Village on one cold Saturday morning, where most shoppers who stopped by the booth still insisted upon using cash, despite the girls’ best efforts to wield their cell phones. Cassie said it was confusing the first time she tried to ring up a customer.

“At first the machine wouldn’t work because it was so cold,” she said. “But then we figured it out.”

Linda Bellomy, who bought 10 boxes and donated them to the troops, said she used her credit card because she never carries cash anymore.

“I gave her my card, they zipped it through, and they actually were able to key in an email address that my receipt goes to,” she said.

About 30 miles away in Parma, the Girl Scouts pulling their wagon from door to door encountered a problem that can’t be fixed by technology. Most people weren’t home to answer the door.

For the geographically challenged, Girl Scouts of the USA is introducing yet another digital innovation: an app for the iPhone called the “USA Cookie Finder,” which uses GPS technology to pinpoint the user’s location and map out the nearest cookie sales. Users can even post cookie sale locations on Twitter and Facebook.

“When it comes to technology, I think the best way to sum up Girl Scouts is: We are where the girls are,” Tompkins said. “We listen to what they say. And when they tell us that they are on Facebook, then we go on Facebook.”


Tattoo artist Levi Smith has begun inking into the flesh a QR code, or quick response code, which is similar to a bar  code.
The code is completely computer-generated, said Smith, of The Jade Monkey Tattoo in Phoenix. He said it is becoming more prevalent among businesses and publications to scan for information.
“Most people think I’m crazy,” said Anisha Jones, who has a tattoo code that can be scanned. Branding herself with one has not been a popular idea, she added.
When CBS 5 News canvassed some people in downtown Phoenix, they found that to be the case for many.
“That’s absurd,” responded one person.
“No, I don’t see myself doing that,” said another.
The tattoo code can be scanned by smart phones and can be linked to a web page or other text sources.
In 10 years, some say they might be found on driver’s licenses or student IDs.
“It’s something different that nobody else would have. It’s my tattoo and no one else can have it,” said Jones.
Critics fear there could be security concerns, and to some the stamp represents danger or even evil. “Three friends of mine have called me the anti-Christ for wanting to do this, like equating this to some sort of mark of the beast,” said Smith.
But to some others, the designer skin is in, and a permanent passport to tomorrow.  “For me, I think it’s a really interesting kind of novelty that helps us come to terms with our high-tech lives, our social media Internet lifestyles,” said Smith.
It’s been more than twelve months since I rounded up some of the more impressive social media stats and pieces of data. But what’s happened since then?
Clearly, social media is big, it’s still getting bigger, and as a broad digital channel, is not going to disappear anytime soon.
While the value of this type of statisitical information can be questioned, especially when considering the place of social media within a business structure, I think it serves to highlight simply how massive the channel is as a whole.
I think it also indicates the rapid growth seen amongst certain platforms, which in the physical world would generally never happen. But that in itself is a separate area of discussion. For now, here’s some fresh mind-blowing stats…
Then: Twitter has 75m user accounts, but only around 15m are active users on a regular basis.
Now: Twitter now officially claims to have 175m registered users, although it’s unclear what percentage regularly user the service.
Then: LinkedIn has over 50m members worldwide.
Now: Officially, Linkedin has grown 100%, now having over 100m professionals who use the platform worldwide.
Then: Facebook has 350 million active users on global basis.
Now: Facebook officially hit the half-billion member mark last year. According to figures from Socialbakers, there are now some 640m Facebook users worldwide.
Then: 50% of active users log into Facebook each day. This means at least 175m users every 24 hours.
Now: Still citing the 50% active rate, using the official 500m figure, this means at least 250m users every 24 hours. This is more than a 40% increase in 12 months.
Then: Flickr hosts more than 4bn images.
Now: Flickr continues to grow at a steady rate, having increased by some 25% in the last twelve months. At the end of 2010, it was hosting more than 5bn images.
Then: Wikipedia has 14m articles and 85,000 contributors.
Now: Wikipedia now has more 17m articles. The site now has an army of 91,000 active contributors.
Then: 65m users access Facebook through mobile-based devices.
Now: It may well be the year of mobile… For Facebook. Users accessing the site through mobile devices now tops 200m – an enormous 200% increase in around a twelve-month period.
Then: There are more than 3.5bn pieces of content (web links, news stories, blog posts, etc.) shared each week on Facebook.
Now: Clearly, Facebook is still growing: More than 30bn pieces of content is shared each month, which is an average of 7bn pieces a week.
Then: There are 11m LinkedIn users across Europe.
Now: Go Europe! There are now 20m+ EU Linkedin members.
Then: The average number of tweets per day was over 27m.
Now: Twitter now states that 95m tweets are written each day. This is a staggering 250% increase.
Then: The average number of tweets per hour was around 1.3m.
Now: At the new rate of growth, its calculated that there are nearly 4m tweets per hour.
Some extra nuggets…
* More than 24 hours of video is uploaded to YouTube every minute.
* Flickr members upload more than 3,000 images every minute.
* More than one million companies have LinkedIn Company Pages (formerly known as company profiles).
* The average Facebook user creates 90 pieces of content each month.
* There are more than 2bn video views on YouTube every 24 hours.
* There were nearly 2bn people searches on Linkedin during 2010.
* People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users.
* People on Facebook install 20m applications every day.

Facebook is getting into online movie streaming, but it’s testing the waters first with a limited deal to offer just one film: “The Dark Knight.” If the social network finds the waters to be warm, though, it could mean trouble for heavies like Netflix, Amazon and iTunes. Meanwhile, Sprint flirts with T-Mobile, Samsung hints at a new tablet and HP foreshadows a webOS-heavy future.

Video rental stores made it so you don’t have to go all the way to a theater to watch a movie, then online video channels like Netflix (Nasdaq: NFLX) and iTunes made is so you don’t even have to leave the house. The next step will be that you won’t even have to leave the warm, squishy embrace ofFacebook in order to watch movies on demand.

The social network’s hooked up with Warner Bros. to provide users with streaming videos for a rental fee of three bucks. Just visit the movie’s Facebook profile, pay the toll, and you get access to the film for 48 hours. Watch however many times you want until it expires.

You can’t buy tickets to the show with real money, though. This system runs on the Land of Facebookia’s local currency: Facebook credits. It’s the equivalent of three bucks, but you have to make an exchange first.

For now, the partnership’s very limited — it’s just that one studio, and it’s just one movie: “The Dark Knight.” But Facebook’s membership list is massive, so if this picks up, it could prove to be a very big threat to every other online movie provider out there. One of those is Netflix, though its video-on-demand service isn’t exactly the same — Netflix does unlimited streaming for a flat monthly fee. Facebook’s way of doing business more resembles outfits like iTunes’ or Amazon’s (Nasdaq: AMZN) a-la-carte rental options.

But the structure here might not scale up as easily as with iTunes, Netflix or other providers. With the other guys, a studio just supplies the movie, a blurb, maybe a trailer and some stills, and that’s the way it’s cataloged on that channel’s servers forever more. But the way Facebook’s doing it right now, each movie will have to have its own fan page with a Wall, a discussion board, a photo gallery, so forth. Sounds like a lot of upkeep and maintenance. If a studio’s going to eventually let Facebook do this with the same catalog of thousands of titles that iTunes or Amazon has access to, are they going to need to take on a whole team of interns to keep the hedges trimmed?

Also, it seems that as a viewer, you have to allow the movie’s page to access your basic information and let it post messages to your Wall. So it looks like Facebook isn’t going to be the place to go for your guilty cinematic pleasures, whatever those might be.


Articles you should read!

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