Posts Tagged ‘Social Media’

If you check-in more than once a week, you need Checkin King.
With one app check-in to Facebook, Foursquare, Google, and Gowalla with Checkin King. Here is what the press is saying about Checkin King:
“Checkin King makes checking in to any or all of those services as easy as one click.” – Phandroid
“How to check in to multiple location services with one click” – CNET
“43 Best New Android Apps” – AndroidPolice.com
Another great way to encourage fans to check in at your establishment is to post a QR Code sticker on your business entrance.  You can order stickers for Facebook, Twitter, Foursquare, Google Plus, Yelp and more by clicking here

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Thanks to the appearance of more and more smart phones, social media is becoming accessible to us at all hours of the day. Below are some social media stats about mobile social media.  The statistics may surprise you. This new way to access social media is growing rapidly.

1. On average mobile users are more active in social media than non-mobile users.

Minutes spent on social networking per day accessed by mobile device or desktop
Social Network Mobile Internet PC Internet
Facebook 45.2 32.4
Bebo (AOL) 39.6 22
MySpace 8.2 7.5
Twitter 19.6 7.2
Source: GSMA/ComScore, January 2010 via: mobiThinking

2. In the U.S. Facebook and Twitter are in the top ten most visited mobile destinations.

3. Ages 35-54 are the most likely to be using social media via mobile device.

4. The average mobile social media user is on 2.7 hours a day.

5.  In 2010 30% of smart phone users accessed social media via their phone browsers.

6.  That’s 22.5% up from the previous year.

7. Total social network access from mobile phones rose to 11.1%. This is a 6.5% rise from 2009

8. In the past year, twitter via mobile browser has increased 347%

9. Facebook has also seen a significant increase in traffic via mobile phones.  The total percent increase is 112%

10. This means that over 150 million Facebook users are using their phones to view their profile.

11. An average of 30% of tweets come from mobile devices

12.  Even by the end of 2009, 11% of the mobile social media users switched to smart phones.

13. Consumers download 2.4 billion mobile applications from app stores via their phones.

Looking Ahead…

1. This year companies plan to increase social media spending on mobile by  10%.

2. Touchscreens will be included in over 60 percent of mobile devices shipped in Western Europe and North America in 2011.

3. It is estimated that total spending on mobile advertising will reach $11-$20 billion. This is up from $6.5 billion in 2010.

4. In 2011, mobile photo sharing will become even more popular.

5. Facebook will dominate the mobile traffic in 2011.

6.  31% of US mobile phone owners have a smartphone as of December 2010, and you can expect smartphones to become the majority by the end of 2011.

7. US sales of smartphones to grow from 67 million in 2010 to 95 million in 2011

8. Mobile Phones will overtake PCs as the number one way to access social networks by 2013.

9.  It’s estimated that the combined installed base of smartphones and browser-equipped enhanced phones will surpass 1.82 billion units by 2013

10. What consumers and advertisers spend on mobile media will rise from just under $75 billion at the end of 2010 to just over $138.7 billion by 2015.

11. Mobile data traffic is expected to grow 40-fold over the next five years!

Source: bootcampdigital.com

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If having a website establishes credibility and provides information to potential customers, integrating social media into your online mix is all about building strong relationships with your customers, other businesses, and building loyalty, brand awareness and establishing your online “voice” as an expert in your field.

Social Media Ingredients

Social Media Ingredients

Think carefully about how you’re going to use Social Media, what for and how you’re going to carve out time to dedicate to it before you dive in, because it’s not a “miracle”, it won’t drive traffic to your business unless you engage with your fans and followers in a way that is fun, informative, continual. Similar to having a website, you can’t set up and forget and expect people to beat a path to your door.

6 Essential Elements to begin your Social Media Strategy

1. Define your goal

Will you be offering customer services, information, hint and tips, focusing on customer acquisition, brand awareness or public relations, offering expert advice? It can’t be everything because it will produce unfocused results.

2. Listening

How are you going to measure the results? Monitoring can give you detailed information about what people are saying about your brand, who is saying it, details of the demographics of your social media following and even what people are saying about your competition. The right data allows you to capitalise on the conversation and focus your messages.

3. Choose your communication platforms

Each platform is focused on a different demographic. Will it be Facebook, Twitter, a blog, Linked in, a Google profile?  How will they inter-connect without spreading duplicate content across the internet?

Understand there is a connection between social media on a local level (on Facebook, Twitter, LinkedIn, etc.), your local listings (Google Places), and SEO. Social results are now fully integrated within the Search Engine Result Pages (SERPS) on both Google and Bing, and Google is using this data as one of its many ranking factors. Encourage people to review and comment on your Google Places listing as well as the other platforms you end up using.

4. Define a voice

Will you be informative, humorous or serious? What language will your market respond to? Making the correct choice and implementing it well will draw in and engage your followers.

5. Your time

It takes much more of a commitment than setup and forget it. Customers come to expect timely responses to their posts and queries. Keeping the conversation going and fully engaging with your followers will be a significant opportunity to learn and respond to the views and preferences of your customers. Do you have the time to dedicate to updating and monitoring your pages constantly?

6. Make your information SHARABLE

Offer value each and every time you post. Reward loyalty with discounts and special offers, run competitions (read the rules on Facebook before you set anything up or risk Facebook removing your content), promote and share content which is likely to be of interest to your followers  (“Top 10 X’ or ‘How to Y’ are both good formats that work well). Use Question Polls and start conversations, offer expert advice instead of being seen as pushy selling or self-promotion.

The foremost mistake I see repeated everywhere is seeing the emphasis on self-promotion. Broadcasting how great you are instead of providing useful and fun content and engaging with your fans/followers is a no-no, they’ll ditch you!

You need to give your audience compelling (and fun) reasons to visit your website, blog or Facebook pages.

Source: bonzamobilecomputerrepairs.com

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