Original post by http://mashable.com/2010/10/24/starbucks-card-mobile-new-york/
Starbucks has seen sufficient success with its Starbucks Card Mobile payment pilot program in select San Francisco, Seattle and Target stores that its ready to extend the program to nearly 300 company-operated stores in New York City and Long Island.
Starbucks Card Mobile for iPhone and BlackBerry lets users pay for their coffee by holding up the 2-D barcode on their smartphone to the scanner at the counter. The application allows customers to manage and reload their Starbucks Cards as well.
Customers have responded positively to the mobile payment option, Starbucks reports.
“We’re seeing more and more customers using their smartphones as their mobile wallets,” says Brady Brewer, vice president Starbucks Card and Loyalty. “We’ve heard from our customers on My Starbucks Idea that they want a faster, more convenient way to pay.”
The ultimate goal of the program is to get customers to trade in their physical Starbucks Cards for the digital variety — it’s a time saving exchange for the customer and a cost saving exchange for the company. Already, one in five of all in-store transactions are paid for via Starbucks Card (mobile or physical), and more than $1 billion will have been loaded on to cards by year’s end.
The extension of the mobile payment pilot comes on the heels of the reveal of Starbucks Digital Network. Mobile is an increasingly important avenue for Starbucks. The company reports that more than 50% of all logons to its free in-store WiFi are made via mobile phone, and that of its smartphone-carrying customer base, 71% have an iPhone or BlackBerry device.